iD Gum

ClientLandor, Stride

ID Gum pack illustration

This boston terrier illustration was used on a new brand of chewing come from Stride called iD gum that targeted a youthful audience with various custom illustrations printed on each pack. There was wonderful variety among the style and subject matter and I was proud to be part of a great artistic endeavor with the unique packaging of this project. The Landor team did a fantastic job with the packaging and were bold in highlighting the individuality of the artists behind the work.