I’ve had the pleasure of being a member of the Old Spice team for a couple of projects the last couple of years which has been nothing but an excellent experience. As the team was preparing to launch their Wild Collection, I was tasked with creating a handful of animal crest illustrations for a line extension. A particularly fun scent was unfortunately killed, so that will never be seen. They were drawn in ink and color was applied digitally.
I created versions of the wolves, foxes, bears and lions and are primary packaging art on deodorant, body spray, bar soap, body wash and even shampoo bottles. It has been excellent to see the items on shelf and the scents are great. Bearglove in particular has seemed to be a popular favorite.
I was also brought in to develop illustrations for the Fresher Collection. This included Timber, Amber, and Citron along with Fiji and Denali. This collection is also printed across all the Old Spice offerings and are even highlighted in a handful of quirky Old Spice video campaigns that are terrific. A couple can be seen embedded below the images.
Working with the team is always a true collaboration and pleasure with particular “thanks” going to the best damn art director Jeff Maurer